What Are Backlinks?
Let’s begin with a quick definition of a backlink. A backlink is essentially a link on someone elses website that points to your own website. That is it, in simple terms, but you’ll likely also hear the term “anchor text” frequently which are the words that make up the backlink.
For example, the following is a backlink to the Unique Article Wizard website…
where the anchor text is “Unique Article Wizard”. Note, this is termed a hyperlink when talking in relation to my site but a backlink when talking about the destination site; ie the site it “backlinks” to.
The importance of backlinks
Some webmasters wonder why backlinking is considered to be so important. A good level of backlinking is one of the things that search engines strongly consider when they rank a website. Without the right kind of backlinks, an engine will not give a decent rank to a website.
The search engine is going to strongly consider the page rankings of the sites that are backlinking to the webmaster’s site. A lot of services are mostly backlinking on pages that have what is called a PR0, and this is a very low rating so the engine won’t take that backlink as seriously. A good service will have sites of PR2-5 linking back to the clients website which gives the site more authority, and Google likes authoritative websites.
Another question that many webmasters neglect to ask before they pay for such a backlinking service, is whether or not the links are permanent. Many services will put up the links to give the client short term results and them take them down – not good.
Now that webmasters know that the search engine is going to carefully consider the ranking of the pages that are providing the backlinks, it is important for these same webmasters to realise that the age of a page comes into play as well. The older the site the more Google rates it, and thus the backlink will be worth more than a link on a newer website.
Backlink services
While there are many webmasters that tackle the task of backlinking themselves, it is important to remember that this can be a very difficult process. This might be the reason that so many people are more than willing to pay a firm to handle such things for them. Also consider that an experienced backlinking service is going to get much quicker results than somebody learning about SEO.
Many webmasters learn about these type of services for the very first time and they immediately begin to wonder if they are worth the money. Seeing as how search engine ranking is the most effective way to strum up a very large amount of traffic, these webmasters need to consider if having a great amount of traffic is worth their effort. For most websites it is.
Let me show you how I do it
I consider myself an expert in backlinks and driving websites to the first page of Google, I’ve done it successfully for a number of my own websites, more so on my entertainment website where I rank in the top 4 paces on Googles first page for many competative keywords. This site itself ranks very highly for the products that I review.
So, hopefully I’ve answered the question “what are backlinks?” and if you are new to this and keen to get some backlinks to get your website noticed in Google, then I have several recommendations based on your budget and the work you are prepared to put it.
Simply enter your name and email below and I’ll show you some ridiculously simple techniques that I’ve used for the last two years to drive huge traffic to my website.
